BUSINESS DESCRIPTION
Little Nurul limited liability company, sells coffee, other
beverages and snacks in its 2,300 square feet premium coffee bar located
near the Universiti Tunku Abdul Rahman(UNITAR).
Culture's objectives for the first year of operations are:
- Become selected as the "Best New Coffee Bar in the area" by the local restaurant guide.
- Turn in profits from the first month of operations.
- Maintain a 65% gross margin.
PRODUCT AND SERVICE
Little Nurul will make its best effort to create a unique place where
customers can socialize with each other in a comfortable and relaxing
environment while enjoying the best brewed coffee or espresso and
pastries in town. We will be in the business of helping our customers to
relieve their daily stresses by providing piece of mind through great ambiance, convenient location, friendly customer service, and products
of consistently high quality.
Little Nurul will invest its profits to
increase the employee satisfaction while providing stable return to its
shareholders.
The keys to success will be :
- Store design that will be both visually attractive to customers, and designed for fast and efficient operations.
- Employee training to insure the best coffee preparation techniques.
- Marketing
strategies aimed to build a solid base of loyal customers, as well as
maximizing the sales of high margin products, such as espresso drinks.
THE MARKET
Malaysia coffee consumption has shown steady growth, with gourmet coffee
having the strongest growth. Coffee drinkers in Malaysia
are among the most demanding ones. They favor well-brewed gourmet coffee
drinks and demand great service.
Little Nurul will strive to build a
loyal customer base by offering a great tasting coffee in a relaxing
environment of its coffee bar located close to the bustling UNITAR in Bangi.